Jason Culp
Senior Vice President, Business Technology & Data Strategy
The Word & Brown General Agency
Jason Culp leads the division at Word & Brown that unites three essential departments: Information Technology (IT), Customer Relationship Management (CRM), and Product Management (PMD).
Information Technology encompasses business technology services and offerings, including functionality of the general agency’s website, www.wordandbrown.com. It also manages user experience and user acceptance testing (UAT), quality assurance, and software development for the general agency.
Customer Relationship Management is responsible for the development and management of the GA’s multi-year strategic plan, annual business plan, project portfolio, and business performance reporting. It supports technology optimization, data exchange, and the adoption of Salesforce across the support divisions of The Word & Brown Companies.
Product Management works on initiatives aligning with our evolving digital transformation across the organization. This team works to improve our quoting engines and manages any triage requests as well as Application Program Interface (API) integrations with our carrier and other partners.
The integration of these departments under Jason’s leadership creates a unified approach that enhances cross-functional teamwork, streamline processes, and aligns our technology and product strategies. This ONE TEAM effort ensures that every department contributes to a shared business goal, maximizing efficiency and delivering greater value to the organization.
Prior to rejoining The Word & Brown Companies in 2023 as Vice President of CRM and Data Strategy, Jason was Vice President of Business Development at Ascensus Health & Benefits. While there, he implemented innovative business development strategies and collaborated effectively with sales and marketing to exceed sales quotas and expand market share. He also managed health and benefit operations, including the use of Salesforce CRM.
Previously Jason was Vice President of Marketing and Strategy at UnifyHR. He also served in multiple roles at CONEXIS, a former Word & Brown sister company, and WageWorks from 1997 to 2017, including Director of Sales and AVP of Sales Operations and Communications.
Information Technology encompasses business technology services and offerings, including functionality of the general agency’s website, www.wordandbrown.com. It also manages user experience and user acceptance testing (UAT), quality assurance, and software development for the general agency.
Customer Relationship Management is responsible for the development and management of the GA’s multi-year strategic plan, annual business plan, project portfolio, and business performance reporting. It supports technology optimization, data exchange, and the adoption of Salesforce across the support divisions of The Word & Brown Companies.
Product Management works on initiatives aligning with our evolving digital transformation across the organization. This team works to improve our quoting engines and manages any triage requests as well as Application Program Interface (API) integrations with our carrier and other partners.
The integration of these departments under Jason’s leadership creates a unified approach that enhances cross-functional teamwork, streamline processes, and aligns our technology and product strategies. This ONE TEAM effort ensures that every department contributes to a shared business goal, maximizing efficiency and delivering greater value to the organization.
Prior to rejoining The Word & Brown Companies in 2023 as Vice President of CRM and Data Strategy, Jason was Vice President of Business Development at Ascensus Health & Benefits. While there, he implemented innovative business development strategies and collaborated effectively with sales and marketing to exceed sales quotas and expand market share. He also managed health and benefit operations, including the use of Salesforce CRM.
Previously Jason was Vice President of Marketing and Strategy at UnifyHR. He also served in multiple roles at CONEXIS, a former Word & Brown sister company, and WageWorks from 1997 to 2017, including Director of Sales and AVP of Sales Operations and Communications.
CO-Founders
John M. Word III
Edward J. "Rusty" Brown, Jr.
Executive Leadership
Jessica Word
Marc McGinnis
Vanessa Benitez
Emily Crognale
Jason Culp
Scott Diehl
Paul Tran
Regional Vice Presidents
Nick Bramson
Tawny Friedly
Cindy West
Directors
Dena Allchin
Karen DeFazio
David Parker
Jim Pippins
Paul Roberts
